Robert Tate, a seasoned expert with over 30 years of experience in food retail diversification, has been at the forefront of transforming rural businesses in the UK into high-end retail operations. He established Appetite Me in 2002 to assist landowners, farmers, and country estates in diversifying their traditional income streams. Having collaborated with prestigious brands such as Selfridges and Le Manoir aux Quat’ Saison, Robert now specialises in crafting exquisite farm shops, food halls, and restaurants that emphasise their local provenance. During the 2020 lockdown, Robert introduced Outdoor Living, a subsidiary of Appetite Me. This venture offers outdoor hospitality and tourism solutions, allowing rural enterprises to diversify their offerings with additions like glamping and outdoor play. When combined with the services of Appetite Me, clients receive a comprehensive diversification solution that promises to deliver unforgettable customer experiences. Equipped with exemplary skills and a discerning eye, Robert and his dedicated team navigate clients through the thrilling world of diversification. They help realise the potential of shifting from traditional farming to sophisticated operations, encompassing artisan food shops, retail gift stores, charming country-style restaurants, and beautifully curated own-label products. Their unwavering commitment to excellence guarantees resounding success for every venture they undertake.